Shane Hamilton is a senior lecturer in international business and strategy at the University of York. He was previously an associate professor of history at the University of Georgia where his research explored historical and contemporary policy issues in agribusiness, food, and risk management. Hamilton is the author of the 2018 book, Supermarket USA: Food and Power in the Cold War Farms Race, and Trucking Country: The Road to America’s Wal-Mart Economy (2008), winner of the Theodore Saloutos Memorial Award for best book from the Agricultural History Society. With Sarah Phillips, he is also co-author of The Kitchen Debate and Cold War Consumer Politics: A Brief History with Documents (2014). Hamilton is associate editor of the journal Enterprise & Society, a former Trustee of the Business History Conference, and a Distinguished Lecturer for the Organization of American Historians.
Trucking Country: Food Politics and the Transformation of Rural Life in Postwar America
Hamilton’s dissertation traced the efforts of state and federal agricultural experts, cooperating with food processors and supermarkets, to create the postwar marketing machine. Emerging from an effort to contain the political controversies surrounding New Dealism in agriculture, this marketing machine sought to eliminate economic uncertainties (such as seasonal and regional variations in production, or potential strikes from unionized workers) from the food distribution chain. According to postwar USDA economists, policymakers, and engineers, the rationalization of food marketing could effectively keep commodity prices high for farmers, without production controls, while consumer food prices remained steady. Industrial farms, high-tech food processors, and suburban supermarkets, by practicing economies of scale and by using the latest technologies - from pesticides on farms to forklifts in cold-storage warehouses - thus emerged as part of a political effort to solve the decades-old “farm problem” by reducing the cost of moving food from farms to consumers. Ultimately, Hamilton hypothesized trucks were political technologies, used to define the contours of public policy regarding foods and farmers.