Katherine Atchison is a Senior Associate Brand Manager at General Mills Inc. (Minneapolis, MN). She currently oversees brand strategy for Cinnamon Toast Crunch cereal. Katherine received her B.A. in English and economics from St. Olaf College in Northfield, MN, and her M.B.A. from the Darden School of Business at U.Va. where she especially enjoyed shaping the first-year recruiting experience as the VP of Events for the Marketing Club. Prior to earning her M.B.A., Katherine spent six years in inventory planning at Target Corporation in Minneapolis.