Johanna Peet, JS '06, takes the beauty industry by storm

Two years ago, in her final year at NYU, where she was working towards both a J.D. and a M.B.A., Jefferson Scholar alumna Johanna Peet dreamt up a simple business idea that is already attracting the attention of the beauty industry. Johanna, the founder and CEO of a new skincare line called Peet Rivko, believes that less is more when it comes to skincare. Read about how she is carving out a new niche in beauty with her pared-back, unisex collection of daily products in this feature by The New York Times.