Daniela Fernández Estrada

Wilkinson Family Darden Fellow in honor of Luly Wilkinson
B.A. Instituto Tecnológico y de Estudios Superiores de Monterrey (2018) with High Honors
Darden School of Business


In addition to being a Jefferson Fellow, Daniela is a Forté Foundation member. Before Darden, she spent several years in the CPG industry in marketing leadership roles, seeking to nourish consumers through meaningful products and communication. Her latest role was as Regional Brand Manager of Barbie at Mattel Latin America, focusing on inspiring young girls. Her passion for music and entertainment has strongly shaped her professional path; she is a singer-songwriter and has used her music to raise consciousness regarding social equity for the women of Latin America. She has volunteered as a blind runners’ guide, English teacher for Mexican children, and cultural content creator. She seeks to continue generating a positive impact in society through her MBA and beyond.

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